Marketing Strategy

I transitioned from traditional media into content strategy when I began working with the IBM dotcom team envisioning the future of digital marketing.

I focused on content strategies that delivered a continuous increase of interaction, engagement and visibility.

Project Details

  • Campaign: Smarter Planet
    • Website redesign
    • Audience engagement (web, mobile)
    • Copyeditor for mobile content
    • SEO/Keyword analysis
    • Social media strategy
  • Website: www.ibm.com